What do Dairy Consumers Want to Purchase (Page 1, Page 2)
A New Dairy Product Designed for Weight Lifters
Special Stress-Relief Milk Available in Japan
SPECIAL STRESS-RELIEF MILK AVAILABLE IN JAPAN
The editor of a Wisconsin dairy paper recently wrote an article on stress-relief milk available in Japan. He stated that Nakazawa Foods markets the milk. It is called superpremiun Milk and claims to reduce stress in people who drink it. The stress relief milk is one component in Nakazawa Food products named Adult Milk. The stress relief milk comes from cows milked precisely at dawn. Cows produce peak levels of melatonin at night so milking at dawn yields high levels. The hormone melatonin has been shown to help people sleep better and prevent headaches. Is also may help in preventing DNA damage and winter depression and in treating Parkinson and Alzheimer diseases. Mice getting supplemental melatonin were found to live 20 percent longer.
Comments by Dr. Whitmore:
Stress relief milk sells for a high price. It is marketed as Adult Milk・for adults. We can add this to a growing list of dairy products designed for another niche market. The editor stated that regular milk contains 50 to 65 percent as much melatonin as stress-relief milk. Drinking a glass of regular milk prior to going to bed could also help people sleep better.
Another article in the same Wisconsin dairy publication discussed the growing appetite of Japan for milk protein and whey products. The USA currently has the dominant share of whey exports to Japan at 53 percent. The USA is eager to capture a larger share of the growing market in Japan.
USA actually imports much more dairy products than it exports. We had nearly a one billion dollar deficit each year from 2001 through 2005. That has really changed in the last two years. For the first ten months of 2007 we imported $2.3 billion and exported $2.4 billion. This is the first time we have ever exported more dairy products than we imported. This is a major, major market change for our dairymen. This is why the price of milk has increased so much in my country. The world demand for milk products is greater than the supply. The weak dollar in the USA is also a factor in the World market place. I wish there was a way that your dairy clients could receive greater benefits from this global demand for dairy products.
News Letter from Dr. Whitmore, February No.4 2008
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